Glossier

Founded in 2014 by Emily Weiss, Glossier emerged from her popular beauty blog, Into The Gloss, which engaged readers in discussions about skincare and makeup routines. The brand's product line follows a "skin first, makeup second" philosophy, promoting a natural, dewy look that highlights individual beauty. Known for its minimalist packaging and effective skincare and makeup products, it has gained a loyal following. By fostering a strong community through social media, the brand actively encourages customer feedback and interaction, shaping its product development. With pop-up shops and innovative marketing strategies, it has grown into a significant player in the beauty industry, recognized for its commitment to inclusivity.